About

I'm Dan, a creative lead and multi-disciplinary designer based in Hanoi, with six years across gaming, film and lifestyle brands. I've led creative teams of up to six, art-directed the launch of a game publishing platform, and taken on branding work across a range of industries along the way.

I bring the same hands-on approach to every project: lead with direction, stay close to the craft. That means finding the visual idea, building the system around it, and getting the team to ship it well across key visuals, motion, brand and social.

AI is part of how I work, not a gimmick. I script After Effects tooling, use generative image and animation workflows, and fold them into the pipeline where they save time — so the team spends its energy on ideas, not repetition.

Based in

Hanoi, Vietnam — working globally

Focus

Creative Direction, Brand, Motion

Industries

Gaming, Film, Lifestyle

Experience

6 years · Led teams of up to 6

Education

RMIT University — Bachelor of Design

Languages

English, Vietnamese

Experience

Where I've been doing the work.

Yield Guild Games

Creative Lead · 2024–2026

Led a 5-person team across design, illustration, motion and video. Art-directed the YGG Play platform launch, GAP Seasons 9–10 and the vibecode.game / VibeBlitz brand, and set brand direction for 6 third-party game partners.

Jambo Technology

Creative Lead · 2022–2024

Led and mentored a 4-person team. Art-directed key visuals for the JamboApp and JamboPhone launches and kept the brand consistent for a user base peaking at 24,000 concurrent users.

F.ioneer Art Collective

Founder & Art Director · 2021–2022

Founded a 3-person fashion and visual design agency. Led branding and campaigns for streetwear clients and art-directed "Lady Ride", a lifestyle video series.

Garena (Arena of Valor)

Associate Motion Designer · 2020–2021

In-game event visuals and cosmetic content on tight schedules. Directed and edited the "Ngo Khong Nhoc Ti Ba Dao" skin promo, which drove 1.5M+ combined YouTube views.