When tackling this rebrand, given that I've produced their marketing materials for the past year, there were certain issues that I have encountered. One of which is that since their old logo was very tall, it obstruct other elements when creating key visuals, so I wanted the logo to be shorter while also incorporate the number "11" motif within it. Using Century Gothic as the base typeface - it brings a good balance between legibility as well as feeling modern.

Using the letter "N" I've converted it into the "11" motif. While number "11" alone doesn't seemed to be that stand out, I wanted it to also be a lettermark, to add some flare, I trimmed one of the number and base it on the slope of the letter "V".