Before the pitch, we had a couple of ideas lying around. Cubie is inherently a box with a screen for a face, so we played around with different ideas of a monitor with arms (and legs). I wanted Cubie to be minimal, yet friendly - So I based his looks around those pet robots. The sketches were further on streamlined by an actual artist in my team to be pitched.

After the pitch we had some feedback, and the Head of Marketing decided to pick Option 1, which we then further iterate upon the idea. The final version of the mascot was created based on the logo that I drafted. We went through another round of feedback then it was approved.