GAP S9 Key Visuals

GAP S9 Key Visuals

Client

YGG

Year

2024

Type

Key Visuals

Role

Art Direction, 3D & VFX Artist

With the 9th season of Guild Advancement Program, I wanted to do something special for the season. I utilized all of my skills to bring this season to life, using nostalgia drawing inspiration from a teenager bedroom & the Matrix

Case Study

I first started with the key visual, using Cubie as the main focus - unlike previous seasons, he was only used to be a side character. I wanted him to take up the majority of the visual as he is YGG's mascot. The environment surrounding him drew inspiration from League of Legends Arcade skin line & the Matrix.

Case Study

I first started with the key visual, using Cubie as the main focus - unlike previous seasons, he was only used to be a side character. I wanted him to take up the majority of the visual as he is YGG's mascot. The environment surrounding him drew inspiration from League of Legends Arcade skin line & the Matrix.

While the 3D environment, it was a deep cut; drawing inspirations from all the Hollywood movies you watch growing up of a teenager in the late 90s - early 2000s. With your hand-me-down Mac, posters cover the entire wall, alongside little trinkets all around the room. Planning the scenes were simple but executing everything was definitely a challenge, as these sequences needed to be used alongside individual game trailers that were featured within GAP S9 Season Pass. Which resulted in me rendering out every layer separately, especially the posters; as each individual game trailers must not feature other game posters.

While the 3D environment, it was a deep cut; drawing inspirations from all the Hollywood movies you watch growing up of a teenager in the late 90s - early 2000s. With your hand-me-down Mac, posters cover the entire wall, alongside little trinkets all around the room. Planning the scenes were simple but executing everything was definitely a challenge, as these sequences needed to be used alongside individual game trailers that were featured within GAP S9 Season Pass. Which resulted in me rendering out every layer separately, especially the posters; as each individual game trailers must not feature other game posters.

Next project

Eleven Rebrand

Eleven Rebrand

→

→

Dan Nguyen

Multi-disciplinary creative based in Vietnam.

Leave your email here & let’s create something crazy together.

Leave your email here & let’s create something crazy together.

© 2026 Dan Nguyen. All rights reserved.